The Use of Web Bugs at Home Connection Case Study

The Use of Web Bugs at Home Connection - Case Study Example The web bugs have been placed on the personal computers of the subscribers of HomeConnection to gather results about an ongoing promotion. This has however been done without neither informing nor obtaining the consent of the subscribers (Josang, Maseng & Knapskog, 2009). The subscribers have a right to opt out of the company’s arrangement since it infringes on their rights by disclosing their activities (Spinello, 2002). They also have the right to refuse the web bug installation into their web pages since it could end up divulging information to intruders. The internet has a lot of criminals who are out to acquire vital personal information for the purpose of stealing finances and performing other dubious activities (Chander, Gelman & Radin, 2008). The company should have taken the initiative of informing the subscribers concerning their placement of the web bugs on their web sites. These actions would have prevented the company from receiving the complaints and threats of wi thdrawal they had experienced after their customers received knowledge concerning their activities and information being monitored (Spinello, 2002). The subscribers have additionally not been bound by any form of agreement that allows the company to intrude into their personal information and therefore have the liberty of opting out of this arrangement (Josang, Maseng & Knapskog, 2009).3Should a person displaying the ads agree to the web bug he should place a statement on his or her web site indicating that persons clicking on the ad.