Television And Cinema In Todays Context

Television And Cinema In Todays ContextCommunication has evolved from aural delegacy (such as the representative of Persian king Darius I, whom used his men to serve as parley tools by shouting messages at frameed heights) to inscriptions (as used by the Romans and Persians amongst others) to print in the origin of the sixteenth century. The rise of print has also take oned new languages to flourish particularly Spanish, French, Portuguese and English. These languages became the predominant vehicle of communication for the European colonial powers in legion(predicate) parts of the human race beingss. The transplantation of communications system around the globe created a new hierarchy of language and culture in conquered territories (Thussu 2006, pp. 2). fit to Cargony (1999) the growth of communications in the nineteenth century had the practical personnel of diminishing space as a differentiating criterion in human affairs. The development of telegraph has enabled rapid transference of information that of which touchyly requires legal proceeding when it would have taken months should post come via sea. This evolution of communication has help people in terms of business opportunities and times of war which were numerous in that era.Western countries were quick to grasp the implications of new technologies such as printing presses and radio communication following their introduction. And to this day, western countries ar the communication mammoths of the arena. Radio was a popular tool for propaganda in both the prototypical World War and Second World War such was the uniform for news agencies. Western countries the information rich were in a position to dictate terms to the information poor, creating a structure of dependency with far-flung economic, political and accessible ramifications for the poor societies (Thussu 2006, pp. 31). This situation has favourably turned for the high hat in recent years. tho it is bring inn that messag es are dispersed and received to the state-supported using spiritualists of communication be it print, radio or even articulate of mouth.According to Williams (1974) though there is a fundamental assumption that picture and moving picture has neutered the world there is a division of opinions. understandtime opinion, also known as technological determinism, is that the technology is accidental. It is a weigh that new technologies are discovered by an essentially internal abut of research and development which then sets the conditions for social change and progress (Williams 1974, pp. 7). Which means to say that should the video or cinema have non been ruling off, warranted events (cultural or social) would not have eventuated. Second opinion is that even though technologies are discovered by accident as a medium in a process of change, its intendment lies in its use which are held to be symptomatic of some order of society or some qualities of human nature which are oth erwise determined (Williams 1974, pp. 6). Should cinema or goggle box have not been thought off and yielded this opinion would still break loose as the public would be manipulated in some other way.But nevertheless, these opinions are deeply rooted in social thoughts that it is essentially reasoned to think beyond them as histories of technology are written, unconsciously or consciously, ground on assumptions.Cinema and television has exponential influence in todays world though it should be noted that they are not the only sess media mediums with the ability to have leverage on public. Cinema and television have altered the way in which beauty is perceived and surface away stereotype images. Women seen on the screens are a lot extremely good-looking to be appreciated as beautiful. This could be reversed for men actors are often macho and handsome. Less than attractive people are often given the smaller or side-kick roles. This stereotype has led to the issue of body-image. binge-eating syndrome and anorexia are eating disorders that are rampant in todays teenage and three-year-old adults world. Individuals who withhold food from their body or whom willingly vomit to save their bodies svelte and conform to todays definition of beautiful.A television show that is sacking against this norm is Ugly Betty which features a less than attractive female lead. The show ran for four seasons before ending in 2010.Other stereotypes that emerge from cinema and television are the perceptions that all Asians have small eyes, high school day band members are nerdy, blondes are ditzy and dumb or men with berm length hair are surfer dudes.There is an amplify bareness towards sexuality gay, bisexual or straight. Global giant and financial attractor of television and cinema (Thussu 2006, pp. 121), Hollywood has made it possible for such characterisations to be made public in television shows such as The OC, gloating and Ugly Betty and movies such as Brokeback Mo untain and Transamerica. It could not be verbalise that the public is much tolerant of sexuality as this acceptance is based on individual(a)s. The openness towards sexuality could also have a oppose impact on the public as there are films and television shows that promote adultery and cheating.Television and cinema has minimized the issue of geographic distance. What people see on these two medium are relatable in their lives and could be applied to a situation that is similar to what an individual is way out through no matter where they habit in. For example, if a Singaporean individual is confused about her sexuality, mediums that feature such a topic could comfortably be relatable to her and thus she could seek a sense of direction from them notwithstanding where they originated from be it America, United Kingdom or wherever else in the world .Television and cinema are exaggerated by nature to allow people to be more engaged. Thus what people see on these mediums are not the exact truths nor can they happen in rattlingistic life. These mediums are developed yearly with increasing viewers accumulation (more explosions, more sexually charged, more dramatic) to rake in more monetary receipts for the distributors. Though at times hold truth such as the case of the movie Blood Diamond, a fictional story with real issues (the mining of diamonds in Africa) and real events.Though influences are not hard truth from reality of the world, majority of people could relate their reality to what they see on the medium. It is uncommon to hear comments in conversations that are tied to these mediums. For example I had a Rachel Berry (reference to television show Glee) moment. I literally word vomit (reference to movie Mean Girls) my excuse to the lecturer.New social groups and communities are formed defined by their interest such as favourite movies and television shows. Television and cinemas are also influential not only in terms of characters but also in mak e and materialism product placement of brands that could be seen in the mediums.Lately, there is an increase in television shows and cinema that are adapted from books. Monetary appeal as distributors is able to franchise out into merchandises and sequels or prequels and soundtracks. Such as Twilight, Harry Potter and Pretty Little Liars.In conclusion, television and cinemas has altered the way in which the public view the world. Though situations on screens are exaggerated, they are still influential and could leave a lasting tone on an individual. It should be noted that television and cinema are not the only mass mediums in the world. In todays times the synergy of mass mediums provides a bigger profit margin for distributors.