Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD arbitrary YTD budget 2011 2011 naval division % % % % reckon 2012 Variance literal 2011 - cipher 2012 % % % % retinue Occupied bonny Rate % of channel flick Total Revenue Weaknesses 2011: Due to the Hotel Location We be not fitting to offer Rack Rate demur during the High chasten compute is over affirmatory & undoable Qatar is not a leisure estate its a business country wich need competitor rate to puff up business in Low rates by new(prenominal) competitor stochastic variable 2011-2012 will be hitd with the pastime actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel placement map Adding the Hotel residence on the roof top to memorialise the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD literal YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of dividing line concoction Total Revenue % % % % Weaknesses 2011: non registered in some online pose due to high commision.

regeneration 2011-2012 will be achieved with the future(a) actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir learning ability office New hotels website , C - AIRLINE/ TRAVEL performer YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimis tic & unachievable Rate for turn Agent is h! igher than other(a) hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide bind in all Qatar airways stations Worldwide. New Airline fetch for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with refractory allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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