Monday, May 25, 2020
Sample Campaign Speech
A sample campaign speech may serve as a guide to all people who plan to participate elections, no matter whether those are the student elections or the governmental ones. Mostly, the process of speech preparation is a challenge for individuals who cannot tell something that will flow naturally without having additional training. In particular, a campaign speech needs a perfect command of stylistic norms to omit numerous hidden pitfalls. For that reason, each speaker uses some techniques that make the speech more efficient according to the manner of standard campaign speeches. A sample campaign speech will become a useful tool that will help to create an exciting, motivating, and natural speech for the particular campaign. Ladies and Gentlemen! Thank you all for such warm welcome and your support. I am happy to be here with people who will make a fair and highly important decision for the whole country and with the other candidates! Okay! Let us begin! Today, America has felt the wind of change and came to the crossroad. In this insight, you have to choose whether to make a kind of U-turn or to go forward prosperous future. What does that mean for all of us? That means that the time of big changes has already come, the time for changing the existed political landscape of our country, the motherland for most of the attendants. Nowadays, there is a tendency to consider politics as a show business for unfair and ugly people. However, I am going to convince you that this trend is wrong. Primarily, I would like to underline that if I become the face of our country, there are few important things that I will do to ensure the population gets all of its needs fulfilled day after day and state after state. First and foremost, I plan to provide the new legislation that will encourage the development of our country in the future, not only to assure meeting of the needs today. In particular, it will be useful to establish new funding of the public schools in the USA. Therefore, the existing taxes should be re-channeled from the other areas to the American education system. Secondly, the economy of our country is the central theme of the presidential platform. This way, I promise to make significant changes toward economic prosperity. Economic development has always been in the minds of a majority of us; however, the previous government leaders neglected this issue. Correspondingly, I propose to promote different new businesses, open areas, and new residential areas to bring the country to life. Further, I will lower the taxes as the government should not tax countryââ¬â¢s way of prosperity and creation of new jobs. As a representative of the country, I will control the finance of Ameri ca so that the debt will be less with the coordinated economic action plan. Finally, if I am elected, you can be sure that my campaign position is stable. Moreover, I assure all of you that your concerns and issues will be adequately addressed on the national level. If the previously mentioned position is yours ambition to our country, you will make the right choice and elect the reliable, and fair leader of the United States.
Sunday, May 17, 2020
Triangular Trade Route And The Middle Passage Essay
Triangular Trade Research Paper The triangular Trade Route was a system of transferring goods, imports, and people throughout three different ports. Items were transported between the West Indies, Africa, and New England. The most known case of the Triangular Trade Route was in the 17th and 18th century when North American colonies would trade specific goods, like rum, in return for African slaves. The transfer of the slaves was referred to as the middle passage. The middle passage was a harsh and aggressive way of trading African slaves for economic use. The use of African slaves may have been a short term success for the American people however, the long term effect was horrific. Slave trade dates back to Ancient Europe, so the Middle passage shouldnââ¬â¢t be anything different from the norm. However, this was a harsh and gruesome way of trading slaves. Many Africans were taken from their homes by Europeans. The Europeans would pack the slaves into small crevices on a boat and s hackle them down. Since the slaves were so close together they were prone to getting disease, which would then lead to death. A famous African American, Olauda Equiano, wrote a book about his experience during the Middle Passage. Equiano wrote The closeness of the place and the heat of the climate, added to the number of the ship, which was so crowded that each had scarcely room to turn himself, almost suffocated usâ⬠(Equiano). Many slaves were beaten severely and some even jumped overboard. DeathShow MoreRelatedSlavery During The 18th Century907 Words à |à 4 Pages was the first established colony in America. Slaves were brought to America by the Middle Passage, a water route across the Atlantic. The middle passage was a section of the Triangular trade route. Africa, Europe, and North America were apart of the Triangular trade. The Middle Passage was a gruesome and deadly route for the Africans. Many Africans died on this long and infamous journey. Over the Middle Passage , it took several long months to get from Africa to the Americas. An estimated amountRead MoreHistory Of The United States Before The Civil War1600 Words à |à 7 Pagesbenefit without having to pay workers. With established slave labor proving to be economical in these nearby areas, it seemed far easier to also enslave blacks in America as well. Although America was able to profit greatly from the unregulated slave trade, we must ask: At what cost? The moral injustice it brought on African slaves outweighs all of the economic gains and advancements made by America. The history of slavery dates back to before the 9th century. The establishment of slavery was widespreadRead MoreEquiano s First Hand Experience Of Being Kidnapped1518 Words à |à 7 PagesTransatlantic Slave Trade. This era and actions of the slavers, which we now view as ââ¬Å"Crimes against Humanity,â⬠lasted approximately 400 years from the 16th to 19th century (Smallwood). Many have called this forced exodus of 12-15 million African men, women, and children as a dark time where profits came at the cost of human suffering. As Equiano and many historians detailed, the abduction of Africans occurred mostly in West Africa, the region from Senegal to Angola. The three-legged trade route spanned manyRead MoreThe Middle Passage Essay1219 Words à |à 5 PagesThe Middle Passage (or Trans-Atlantic Slave Trade) was a voyage that took slaves from Africa to the Americas via tightly packed ships. The trade started around the early 1500s, and by 1654 about 8,000-10,000 slaves were b eing imported from Africa to the Americas every year. This number continued to grow, and by 1750 that figure had climbed to about 60,000-70,000 slaves a year. Because of the lack of necessary documents, it is hard to tell the exact number of Africans taken from their homeland. ButRead MoreThe Caravans Of Gold And The King And City1265 Words à |à 6 Pages The gold was trade and the trader with camels carried the gold across the Sahara from West Africa to North Africa. From there traders shipped the gold to Europe and to the West Asia. One of the three most powerful empires in West Africa is Ghana. In the 11th century, his armies made the master trade routes from morocco in the north to the coastal forests of West Africa in the South. This transit made Ghana gained more wealth. Then Arabs and Muslim began to exploit that trade route. Late in the 11thRead MoreSlave Trade673 Words à |à 3 PagesSlave Trade Many times discussions about slavery examine the everlasting racial impact of the practice. However, the reality is that Africans sold Africans into the slave trade, which, at that time, was far more motivated by finances than by any underlying racial motivation. Looking at the Great Circuit, and how African traders and political leaders impacted the slave trade, one sees Africans playing a significant role in the early slave trade. However, there were differences in how the slaveRead MoreThe Causes And Effects Of The Enslavement Of Africa902 Words à |à 4 Pagesthat idea to America. At first they brought them over by the middle passage which was a route that they used huge boats that they would cram slaves into to get them to their destination. The middle passage carried thousands at a time and soon enough they were carrying over 100,000 slaves at a time. Most traders eventually brought slavery into trade. They used a network called the triangular trade routes, which were mainly used for the trade of slaves. Although many were taken by force, some work byRead MoreSlavery in American Society: Impact and Evolution Essay1637 Words à |à 7 Pagesas each farmer could obtain workers as well as land from importing English laborers. The farmers could then use such profits to purchase the passage of more laborers, thus gaining more land. Indentured servants, mostly male laborers and a few women immigrated to Colonial America and contracted to work from four to seven years in exchange for their passage (Norton, 41). Once services ended after the allotted amount of time, the Indentured Servant could remain in Jamestown as a regular citizen. Read MoreThe Hassles Of The Slave Trade Essay1181 Words à |à 5 Pages The Hassles of the Slave Trade. Tyrese Hicks Central High School 11/9/15 5th Period Abstract The slave trade impacted America and the future of the world completely. It killed millions of people and the wars also caused damage to the land. Africans were kidnapped out of their homes and took after wars if they lost. It caused a major drop in population and many people were homeless and starving or hiding from the people who want them as slaves. They were bringing the slaves to America to workRead MoreThe English Civil War Essay1733 Words à |à 7 Pagesexisting trade routes in the Atlantic Circuit to bring slaves from Africa to replace Amerindian labor. 4. Atlantic Circuit (or System): The Atlantic Circuit was the triangular network of trade routes connecting Europe, Africa, and the Americas. The first passage carried horses, weapons, and metals from Europe to Africa. The third passage brought plantation goods from the colonies to Europe. And the Middle Passage was defined by transport of slaves from Africa to the colonies. The Middle Passage
Friday, May 15, 2020
Online Humanities Classes Credit and Non-Credit Options
Most bachelor of science and bachelor of arts degrees require coursework in the humanities. In some situations, taking a course online can be a good option. Be sure to be thoughtful when choosing classesââ¬âsome subjects can be taught online better than others, and credits for online humanities classes dont always transfer. Key Takeaways: Online Humanities Classes If you want to earn college credit, always take online classes from accredited non-profit colleges and universities.Before signing up for an online class, ask the college you attend or plan to attend whether they will accept the credits from that class. Free online humanities classes generally cannot be used for college credit, but edX, Coursera, and other MOOC providers offer excellent courses for self-enrichment. What Are the Humanities? In simple terms, the humanities focus on the human experience. Through the study of history, language, literature, religion, philosophy, and other dimensions of culture, students learn about those who have come before them, and those who inhabit their world today. At the heart of a humanities education is the idea of critical thinking. Through careful analysis, students learn to raise important questions, assess information, make well-supported arguments, and draw thoughtful conclusions about complex issues. Humanities students need to have nimble and open minds as they interrogate their assumptions and explore the implications of their arguments. Colleges and universities require humanities classes not because a knowledge of Jane Austen or medieval art will make a better doctor, lawyer, or social worker (although a knowledge of history and cultural complexity certainly can help in many professions). Rather, the critical thinking, problem solving, writing, and communication skills taught in the humanities are invaluable for any profession. The Massachusetts Institute of Technology, for example, requires all students to take eight humanities courses because the requirement results in more informed, creative, and articulate scientists and engineers. Who Should Take Online Humanities Classes? No online class provides the experience of a traditional brick-and-mortar classroom, but they do have many advantages such as convenience, accessibility, and in many cases, cost. Online classes make a lot of sense for certain groups: High school students looking to earn some college class credits when Advanced Placement courses in the subject arent available at their school.College students who are trying to graduate early, or who need to earn extra credits to graduate on time. An online class during winter term or the summer can help accelerate their progress.Working adults looking to further their educations in area such as writing or a foreign language. For adults who arent looking for college credit, there are some excellent free online options. The Best Subjects for Online Humanities Classes The humanities are broad, covering literature and classics, ancient and modern languages, philosophy, religion, history, writing, and geography. The term does not include studio arts such as painting and drawing, or performing arts such as acting, dance, and musical performance. However, topics such as theater history, art history, and musicology do fall under the humanities umbrella. At some colleges, subjects such as anthropology and political science are also grouped with the humanities. Online course delivery has many challenges. Modern languages, for example, are best taught when students converse frequently with their peers and professor. Both creative writing and expository writing can be taught more effectively with frequent peer review of student work. College literature and philosophy classes often include a heavy element of classroom discussion and debate. Online environments can be created to handle some of these challenges, but they will often rely on real-time video conferencing and time-sensitive contributions to online forums. These requirements remove some of the convenience and flexibility of online courses. When it comes to the best subjects to study online, the decision really comes down to the quality of the individual course and the likelihood that the credits for the course will transfer to your college. Topics that are most likely to transfer are broad introductory courses that will earn general education credits. For example: College WritingIntroduction to PhilosophyIntroduction to World ReligionsMusic TheoryIntroduction to Film Studies Which Course Provider Is Best? One great advantage of online classes is that you can truly shop around. Since youll be taking the class from your home computer, the college offering the classes can be anywhere. A few factors youll want to consider when shopping for classes include: Cost: Youll find courses that are free and ones that cost a thousand dollars per credit hour. Most free options are unlikely to transfer to your college. In general, you should be able to find a quality online class for a few hundred dollars.Accreditation: If you are looking for self-enrichment only, courses from for-profit companies may work for you. However, if you want to earn college credit or impress admissions officers, be sure to take your online classes from accredited, non-profit colleges and universities.Transfer Credits: If you are looking to receive college credit for your online class, make sure the credits will transfer to the college you attend or plan to attend. Dont take the word of the college offering the classââ¬âask the registrar at your own university. Find out they accept any outside credits, as well as whether the credits will count for the specific class you plan to take. In most cases, you will receive unassigned elective credits that may not help much t owards graduation requirements. You have a lot of choices when it comes to course providers, and the best option is going to depend upon your individual situation. Possibilities include: Dual Enrollment Classes: If your high school has a dual enrollment program with a local community college or four-year institution, this can be an excellent option. The class will count towards your high school requirements, and it will also earn college credit. These arrangements are often an excellent value, and you may pay just $100 or so for a course. A dual enrollment course can be even better than an Advanced Placement course, for it is a true college class.Community College: When it comes to value, community colleges do well. Tuition per credit hour is far less than both public and private four-year institutions. Depending on the state, you can expect to pay between $50 and $200 per credit hour. Even if youre taking a class at a school in a different state, you are likely to find the cost is less than at four-year institutions. Also, many community colleges have articulation agreements with four-year state universities, so your credits are likely to transfer within your state. The College You Plan to Attend: If youre a high school student and you know where you want to attend college, see if the school offers online classes that are open to you. You may find that winter and summer sessions have the most flexibility. The advantage to this approach is that a college will always accept credits from its own courses. Free Options for Online Humanities Courses Free online classes rarely come with college credit. However, these opportunities are worth noting because many of the courses are offered by top colleges and universities: Coursera: Coursera is a provider of MOOCs (Massive Open Online Courses). In the humanities category, you will find classes including Introduction to Philosophy, English Composition, Creative Writing, and Music Theory. You can audit classes for free, or pay a monthly fee to get access to graded assignments and earn a certificate for course completion. Courses are taught by accomplished professors and specialists.edX: On edX, you can take free classes from top schools like Harvard University, Dartmouth College, and UC Berkeley. Most edX classes will not provide college credit (though some will, in certain circumstances), but the classes are still great for exploring your interests and potential college majors. You may find a few situations in which Coursera, edX, and other MOOC-based certifications do earn college credit. You will also find that some colleges use Coursera or edX content to create credit-bearing courses.
Wednesday, May 6, 2020
Medea, by Euripides - Constructing Medeaââ¬â¢s Compelling...
Medea, by Euripides - Constructing Medeaââ¬â¢s Compelling Persona In the play Medea, by Euripides, many techniques are incorporated to augment the compelling persona of the protagonist, Medea. She has an overpowering presence, which is fashioned through the use of imagery, offstage action and language. Dramatic suspense, employment of the chorus and Deus Ex Machina also serve to enhance the intense persona assumed by Medea. Medea is frequently associated with images of violence and rage. ââ¬Å"Sheââ¬â¢s wild. Hateââ¬â¢s in her blood. /She feeds her rageâ⬠¦Stormclouds of anger.â⬠These images suggest hatred, and anger, they are powerful and present a strong, illustration of Medeaââ¬â¢s persona. Like nature, Medea is constructed as commanding and yet alsoâ⬠¦show more contentâ⬠¦The ââ¬Å"Are we women not the wretchedness?â⬠diatribe on the oppression of women is powerful and commanding. It is delivered early on in the play and has the potential to stun the audience with the passion contained within the words. The notions behind this speech are vital to the play and the vigour of it is essential in presenting the compelling Medea persona. Medeaââ¬â¢s employment of language is crucial to the construction of her powerful presence. ââ¬Å"I realise you were right/Whatââ¬â¢s good for you, is good for us,â⬠Medea humours Jason in order to gain what she requires and car ry out her treacherous plan. The language is soft with little punctuation, creating a ââ¬Å"safeâ⬠feeling. ââ¬Å"My sons! Your mother! /My sons! Your father!â⬠these two lines are short and implement exclamation marks. This type of language is harsh to hear and suggests tension. The juxtaposition of soft and harsh language, both from Medeaââ¬â¢s mouth, gives her an authoritative presence, demonstrating her control and thus her power. Dramatic irony is a technique, vital to the assembly of Medeaââ¬â¢s compelling persona. While Jason is oblivious to Medeaââ¬â¢s true intentions the audience is aware of what she plans to do, giving a sense of collusion. Medea appears to be the leader of a ââ¬Å"feminist movementâ⬠with the chorus and audience as followers, thus placing her on a pedestal, higher than a normal human being. Dramatic suspense is utilised throughout the play to draw interest to Medeaââ¬â¢s persona. There is theShow MoreRelatedMedea - Techniques1227 Words à |à 5 PagesIn the play Medea, by Euripides, many techniques are incorporated to augment the compelling persona of the protagonist, Medea. She has an overpowering presence, which is fashioned through the use of imagery, offstage action and language. Dramatic suspense, employment of the chorus and Deus Ex Machina also serve to enhance the intense persona assumed by Medea. br brMedea is frequently associated with images of violence and ra ge. Shes wild. Hates in her blood. /She feeds her rageÃâ¦Stormclouds
Tintern Abbey, Frost at Midnight and Ode to the West Wind...
Romanticism was a revolutionary movement which began in English Literature (mainly poetry) around the Eighteenth Century in Western Europe and gained height during the times of the Industrial Revolution. Wordsworth, Byron, Shelley, Keats, Coleridge and Blake were regarded as the ââ¬ËBig Sixââ¬â¢ of Romanticism. In ââ¬ËTintern Abbeyââ¬â¢ by William Wordsworth, ââ¬ËFrost at Midnightââ¬â¢ by Samuel Coleridge and ââ¬Ë Ode to the West Windââ¬â¢ by Percy Shelley, we see clearly that nature is the central trigger for the poetââ¬â¢s imagination to take wings and to help each poet to seriously explore his inner world in a meditative manner; the treatment and responses to nature are also similar, despite some individual differences. This is not surprising considering the fact thatâ⬠¦show more contentâ⬠¦After the death of his father he was separated from his sister and was sent off to a boarding school in London. He was put away from nature. His marital life w as bothering him as well and he had several differences with his wife. In such a situation all his love poured out on his son Hartley. ââ¬ËFrost at Midnightââ¬â¢ is a prayer for the future of his lad. Wordsworth and Coleridge both studied in Cambridge and later composed a collection of poems called ââ¬ËLyrical Balladsââ¬â¢ together. Shelley was a rebellious lad but he had a very vivid imagination as seen in the poem ââ¬ËCloudââ¬â¢. Shelley was fed up of the rules and norms that society imposed upon an individual. He wanted to bring about change in the social systems by the medium of his works and his poem ââ¬Ë Ode to the West Windââ¬â¢ the calls upon the wind to help him in his endeavors. Due to his rebellious nature Shelley was also expelled from Oxford University. At the time of writing his poem Shelley had gone through a lot of trauma which he couldnââ¬â¢t get over easily. He had just lost two of his children. However in addition to this there was a bud of hope blooming in his life since his wife was pregnant again and thus in the poem he even talks of spring which has more positive connotations. This clearly shows us how the lives of these great men had a significant impact upon their compositions. It can be noticed that each poet begins with the description of the outer scene. WilliamShow MoreRelatedEssay about Romanticism1678 Words à |à 7 Pageswere often scornfully critical. (Thompson, E.P. Pgs.127-136) English romanticism is distinguished for its lyric poetry: Blakes The Tyger and London, Wordworths Tintern Abbey and his Intimations ode, Coleridges Frost at Midnight and Dejection, Shelleys Ode to the West Wind and Adonais, Keatss Ode to a Nightingale and Ode on a Grecian Urn, and Byrons She Walks in Beauty are among the most celebrated poems in the language. English romantic poets also aspired to creation on a greater
Romeo And Juliet (604 words) Essay Example For Students
Romeo And Juliet (604 words) Essay Romeo And JulietRomeo and Juliet EssayIn Shakespeares tragedies the main characters die in the end, and in his comedies people marry. Since Romeo and Juliet is a tragedy, Romeo and Juliet are going to die in the end. Some events have to lead to their deaths, and someone makes these events happen. The people who started it all and did something that led to all the other events that caused the death of the couple. The Capulets and Montagues would be the most responsible ones for the deaths of Romeo and Juliet because if their families didnt start the fighting, and they didnt continue it, nothing bad would have happened. The first lines of the book tell us about the hate and envy between the two houses. The whole fight started a long time ago with really stupid little things, and then grew into huge fights involving many people. No leader of either household even thought about making peace, they were all too busy to spoil everything for the rival family. Only after the death of their children they realized how wrong they were. Romeo and Juliet first met each other at a party at the Capulets house. They fall in love with each other at the first sight without knowing that they are from families who hate each other, and when they do learn about it, it is too late. Juliet realizes that it was a mistake to fall in love with Romeo, because he is one of the people she should watch out for. He is her first and only love, but he is an enemy of her family. Lucky for Romeo, Juliet is smart, and such dumb thing as hate between their parents wouldnt stop her from loving Romeo and getting married with him. She is sorry that their families are enemies, though, because everything would be much easier if they werent. So this is the first time when the hate between Capulets and Montagues becomes problem to Romeo and Juliets happiness. Only after their children die, the Montagues and Capulets come to their senses. The Prince accuses them of killing Romeo and Juliet. The Prince makes them see how wrong they were all the time, that all because of their hate, because they couldnt let their children love each other, Romeo and Juliet died. After that, Capulets and Montagues decide to call it quits. No more fighting, and Montague even says that he will make a gold statue of Juliet, but what is that going to do? It is too late, nothing will bring them back. It is totally Capulets and Montagues fault that Romeo and Juliet died. If they didnt hate each other so much, they would let their children get married, and they would be able to live happily ever after. There was only one person that realized how unreasonable the fighting was and even tried to stop it, and he was Benvolio. Benvolio was a Montague, but the Capulets didnt have a peacemaker like Benvolio. They only had Tybalt, whose only goal was to destroy all the Montagues. We dont really know how Romeo and Juliets parents would have reacted if they had known that their children were in love with each other. Romeo and Juliet didnt even try to tell them about love between them because they were afraid that their parents wouldnt understand, but maybe they would have. But, Capulet and Montague learned about their childrens love when they were already dead. It is still mostly Capulets and Montagues fault that Romeo and Juliet died, but maybe it was just their fate to die.
Tuesday, May 5, 2020
Assess the Strategic Dimensions of Apple â⬠Free Samples for Students
Question: Discuss about the Assess the Strategic Dimensions of Apple. Answer: Assess the Strategic Dimensions of Apple Companies around the world use several business strategies to be able to realize their objectives. Apple inc. being of one of the most valuable companies in the world has not been left behind. I have chosen this American based company because I am familiar with it and have an in-depth understanding of its various strategic dimensions. An analysis of Apple indicates that the company relies on its generic strategy, organizational culture, and formal organizational structure to have a competitive advantage against other firms such as BlackBerry, Samsung, and LG. With a culture that puts great emphasis on excellence in product design and high rate of innovation, Apples has succeeded despite its relatively high prices. This outstanding success indicates the effectiveness of Apples strategic dimensions. Strategic Dimensions: Apples Generic Business Strategy Apples generic business strategy is based on Porters model, and it is well-aligned with the companys objectives and intensive growth strategy. This companys generic strategy is broad differentiation. Through this strategy, Apple can stand out in the market. A good illustration of how this works is the companys decision to put great emphasis on elegant design combined user-friendliness as well as high-end branding that has effectively differentiated the company (Heracleous 2013). The broad differentiation strategy enables Apple always to aim high and develop a way to stand out in the crowded global market by using key features that offer greater benefits to customers and not just pricing. The key features that Apples adds to its products, according to Heracleous (2013), helps Apple to set itself apart from its competitors include seamless connectivity and its electronic products and cutting-edge aesthetics in design (Allen Helms 2006). While the strategy has enabled Apple to be more competitive, the company still broadly reaches numerous market segments. Apple has designed products to meet the various needs of people in all its market segments. Through this strategy, it can have a broad market reach. Apple, for example, relies on its MacBook product line to reach out to individuals and business organizations as well. By engaging in similar activities, the companys broad generic strategy enables it to maintain its leadership position as high-value and high-end business (Al-Laham Huth 2011; Trefis Team 2015). The strategy has major implications on the companys strategic objectives. For Apple to effectively apply it, for example, it has to continue to put emphasis on innovation through research and development. Further, the company must develop innovative products continually to ensure it stands out against its competitors. While Apple is known for its efforts to produce innovative devices, that do not guarantee the companys success. After the introduction of new products, competitors usually study the advanced features and produce counterfeits. These new productions are sold at incredibly low prices, thereby affecting the sale of the original products negatively. If the company fails to take an appropriate action at the right time, competitors can catch up with it (Fischer et al. 2008; Arshed Pancholi 2016). Apples broad generalization strategy attempts to solve this effectively by compelling the company to innovate so as to remain ahead of the competition. For that reason, based on Apples broad differentiation generic strategy, one of the companys main strategic objectives is continuous innovation. The generic strategy also compels Apple to ensure it continuous expanding its market reach. For Apple to achieve this requirement, it must not focus on any specific market segment. Apple is competing with all market segments with other companies that operate in the same industry. Based on the generic business strategy, therefore, its other strategic objective is to expand to guarantee a broad market reach (Fischer et al. 2008; Parnell 2006). However, it is impossible to realize such expansion and business growth with intensive growth strategies. As such, Apple has aligned it a generic strategy with intensive growth strategies. Product development is Apples main intensive growth strategy. The other two important strategies are market penetration and market development. The success of Apple, partly, points to properly aligned between the companys growth intensive strategies and its strategy. Apple is strong in product development due to its effectiveness in innovation (Arshed Pancholi 2016; Transformational leadership @ Apple 2002). However, that is not enough for it to be successful. For Apple to be successful, it should put greater emphasis on market penetration and market development. By investing considerably in these two intensive growth strategies, Apple can benefit from its generic business strategy and be more resilient against aggressive competitors such and LG and Samsung (Extension of Generic Strategy 2010; Papachroni Macintosh 2015). Apples Organizational Culture Other than an effective generic strategy, Apples culture is its key factor to its success. The culture determines this companys capabilities in supporting changes as well as new strategies. Apple has ensured its employees are effectively developed and integrated into its culture, and that is central to the companys growth. While Apples culture plays a major role in the growth of the company, it also comes with certain challenges. However, so as to properly match the dynamics of the organization's business environment, Apple has been fine-tuning its culture ( Backer 2013). Some of the features that are critical Apples organizational culture are top-notch excellence, creativity, innovation, secrecy, and moderate combativeness. Top-notch excellence mandates Apple to select only the best of the best employees. Managers of the organization have always been firing workers who fail to meet their expectations. In areas such as product design and development, the company puts great emphasis on excellence (Backer 2013). Apple values creativity and selects employees for their knowledge, skills, and creative abilities. One qualification to be involved in the product design and development is creative. This feature of the organizations culture is has helped it to maintain the ability to develop solutions to business requirements and the needs of the companys customers (Fogliasso Williams 2014). By embracing a highly innovative culture, Apple is being accredited across the world as one of the most helpful organizations. Apple trains all its employees and encourages them to innovate by contributing ideas to the companys product development process. This organization culture has enabled Apple to succeed in facilitating rapid innovation (Fogliasso Williams 2014). Secrecy is another tool that Steve Jobs used to beat the competition, and it has become one major element in Apples culture. Through secrecy, the company can minimize theft of intellectual propriety and propriety information. In Apples policies, rules, and employment contact, this organizational culture is reflected. Through this aspect of the organizations culture, it can protect the business from the negative impact of employee poaching and corporate espionage (Damanpour Aravind 2012). Apple also embraces moderate combativeness. This aspect is associated with Steve Jobs who used a combative leadership approach. In many cases, he challenged employees to be sure they can execute that tasks assigned to them. The current CEO Rim Cook is, however, is working on changing this culture to a more sociable and less combative one. According to Fogliasso and Williams (2014), due to Cooks efforts, the current organization culture of Apple is to a moderate degree of combativeness. There are several implications of these aspects of Apples culture. Creativity, innovation, and top-notch excellence support the companys industry leadership. They empower Apple to stand out in the crowded market. These features also enable competitive advantage. In Apples rapid innovation processes, both excellence and creativity are exceptionally critical (Fogliasso Williams 2014). However, the companys culture also has some drawbacks. The culture of secrecy limits rapport among employees. At the same time, the moderate combativeness can limit the morale of some workers. Schein (2010) says since Apples organizational culture is not perfect yet, it means it has room for major improvements. A strong organizational culture is essential for improving a firms human resource capabilities. Nonetheless, it is noticed that the companys culture has a fairly good link with its strategic objectives and generic strategies, which enables Apple to perform excellently and beat its competitors (ORegan 2015). Apples Formal Organizational Structure Apples organization structure is another important factor contributing to the success of the company. Formal organizational structures have a way of creating growth opportunities for businesses. At the same time, however, it can impose limits on the performance and development of the organization. Apple uses the traditional hierarchy. However, it has incorporated a few elements from other types of organizational structures into its structure. The success of Apple has linked the effective leadership of Steve Jobs as well as innovation. However, without the companys organizational structure, Apple could have failed. The structure ensures support for such effective leadership. Due to the changing market dynamics, Tim Cook has made certain changes to position the company to continue being competitive (Csaszar 2013). Apples continued ability to innovate rapidly is attributed to its formal organizational structure. The company says that support from its structures has enabled it to create new products such as Apple Watch. One of the major features of Apples formal organizational structure that has been essential to the success of this company is a spoke-and-wheel hierarchy. This particular structure has transformed the way things happen in this organization. In the past, there was no hierarchy in Apple, and all decisions had to me made in Steve Jobs office. No one in the office would make major decisions except Jobs himself. Things have, however, changed under Tim Cooks leadership. The hierarchy has changed slightly. Presently, some structures allow more collaboration. Software team and hardware teams, for example, can collaborate and make major decisions (Lehman Haslam 2013). The companys vice presidents have more independence than before. During jobs time, the autonomy of leaders was unheard of, and this indicates that there are many changes in the company structure. The current structure is less stiff than in the past. However, Tim Cook has retained the element of spoke-and-wheel hierarchy where he is still at the center of all operations (Marengo Pasquali 2012). Another organizational structure in Apple is functional-based grouping. By looking at the companys upper tier, one notices that it has function-based grouping. This grouping was derived from the functional type of formal organizational structure. Tim Cook is the overall and below him are senior vice presidents. For example, one of the senior vice presidents is responsible for industrial design, for marketing, and another for retail. Through this structure, Apple is able to address business needs in terms of functions (Marengo Pasquali 2012). The last feature of Apples organizational structure is product-based grouping. The product-based grouping element is evident mainly in the companys lower tier. This structure has been borrowed from the divisional type of organizational structures. There are several vice presidents below the senior vice presidents. These vice presidents are responsible for different outputs or products. One is iOS apps, another for iPad, and yet another for consumer apps. The advantage of adopting this element in Apples formal structure is that it enables the company to address specific products and their specific components (Marengo Pasquali 2012). There are some implications for using Apples organizational structure. To begin with, this structure enables the company to have strong control over its activities. According to Marengo and Pasquali (2012).With a stable hierarchy, the company is better placed to take control of everything that goes on within it. Apple ensures that Tim Cook and his senior leaders control all organizational processes efficiently. On the other hand, Apples organization structure presents limited flexibility. It has the weakness of low flexibility. The problem with hierarchy is often to prevent lower levels to flexibly respond to a variety of business needs as well market demands. However, the current CEO has already made changes to this system by increasing collaboration among almost all parts of the company. That, however, does not guarantee that the structure will support rapid changes. Apples organizational structure shows that Apples still requires all processes to go through the CEO Tim Cook and the senior vice presidents. Recommendations and Conclusion Apples strategic dimensions show that the company is on track to success. However, it needs to do certain things to remain competitive for a long time. Apple uses broad differentiations generic strategy, and that has made it stand out in the market. The strategy is well aligned with the organizations strategies objectives such as the need to develop innovative products continuously and ensure broad market reach. The company should improve the application of its generic business strategy. To do this, it should aggressively penetrate markets, particularly in emerging economies where Apple still has a limited market reach. Besides, for the generic strategy to be effective, the company needs to emphasize on market development. Emphasis on both market penetration and market development is necessary to be able to improve the companys resilience against its competitors. Apples organizational culture is also critical to its success. The combination of creativity, innovation, and top-notch excellence supports it to stand out in the market. For its innovative processes to be successful, Apple has to make the used use of these characteristics of human resource empowerment. However, the company needs to make to consider reducing the level of secrecy and combativeness as they are responsible for negative effects such as limiting the morale of some employees. Apples organizational structure is also responsible for the success of the company. The hierarchy in the companys structure supports strong control over all organizational processes. On the other hand, it brings about limited flexibility. Since the companys structure does not support rapid changes as the CEO and VPs and the key decision makers, the company should consider devolving power to lower tiers to make decision making much easier. The strategic dimensions of Apple make it clear that there are linkages and consistencies within these dimensions. The broad generic strategy compels the company to innovate continuously and penetrate into new markets. The company cultures also create the right environment for innovation. The combination creativity, innovation, and top-notch excellence are essential for the company to be innovative. At the same time, Apples organizational structure also makes it easier to create innovative products. The hierarchy in Apples structure supports strong control over all organizational processes, which is critical for the success of innovative processes. While these strategic dimensions have certain weaknesses that Apple should work on as already outlined above, in this section, they are fairly well interlinked and consistent with the companys strategic objectives. The success of Apple is attributed to the efficiency of the strategic dimensions. References Al-Laham, A, Huth, S 2011, Strategic repositioning of Apple Inc., Fallstudien zum Internationalen Management, 641-664, doi:10.1007/978-3-8349-6793-0_38 Allen, R S, Helms, M 2006, Linking strategic practices and organizational performance to Porters generic strategies,Business ProcessManagement Journal,12(4), 433-454. Arshed, N, Pancholi, J 2016, Porters five forces and generic strategies, Enterprise And Its Business Environment, doi:10.23912/978-1-910158-78-4-2922 Backer, L 2013, Transnational Corporations outward expression of inward self-constitution: the enforcement of human rights by Apple, Inc.Indiana Journal of Global Legal Studies,20, 805-1445. Csaszar, F 2013, An efficient frontier in organization design: Organizational structure as a determinant of exploration and exploitation, Organization Science,24(4), 1083-1101. Damanpour, F, Aravind, D 2012, Organizational structure and innovation revisited: From organic to ambidextrous structure,Handbook of Organizational Creativity, 502-503. Extension of Generic Strategy 2010, Global Business Strategy, 87-116. doi:10.1142/9789814273206_0004 Fischer, L, Staffieri, A., ORourke, J 2008, Apple, Inc.: Pricing the iPhone (A), doi:10.4135/9781526404183 Fischer, L, Staffieri, A., ORourke, J 2008, Apple, Inc.: Pricing the iPhone (B), doi:10.4135/9781526404190 Fogliasso, C E, Williams, A 2014, Analysis Of the business, societal and governmental relationships of apple inc.,Leadership OrganizationalManagement Journal,2014(1), 161-175. Heracleous, L 2013, Quantum strategy at Apple Inc, Organizational Dynamics, 42(2), 92-99. doi:10.1016/j.orgdyn.2013.03.002 Lehman, G, Haslam, C 2013, Accounting for the Apple Inc business model: Corporate value capture and dysfunctional economic and social consequences, InAccounting Forum(Vol. 37, No. 4, pp. 245-248), Elsevier Marengo, L, Pasquali, C 2012, How to get what you want when you do not know what you want: A model of incentives, organizational structure, and learning,Organization Science,23(5), 1298-1310. ORegan, G 2015, Apple Inc. Pillars of Computing, 25-30. doi:10.1007/978-3-319-21464-1_5 Papachroni, A., Macintosh, R 2015, Apple. Strategic Management, 151-161, doi:10.1007/978-1-137-03545-5_14 Schein, E 2010,Organizational culture and leadership(Vol. 2), John Wiley Sons. Parnell, J 2006, Generic strategies after two decades: a reconceptualization of competitive strategy,Management Decision,44(8), 1139-1154. Transformational leadership @ Apple 2002, Strategic Direction, 18(6), 5-7, doi:10.1108/02580540210793581 Trefis Team 2015, How Apple is bolstering its advertising strategy with iOS 9. Forbes.
Subscribe to:
Posts (Atom)